If you sell gift cards, make sure to incorporate their performance into your business goals. It’s important to keep track of how well your cards are performing and whether they are being redeemed or not.
For instance, many retailers offer gift cards for people who return 문화상품권현금화 items without a receipt or after the expiration date. This provides a mutually beneficial solution for both parties.
Reliability
When it comes to gift card exchanges, there are good ones and bad ones. Some are reputable and long-established, while others pop up suddenly and quickly disappear. Some, like the popular reseller Cardpool, have even received poor ratings from the Better Business Bureau due to customer complaints about cards being rejected by retailers or delayed in getting paid. The best exchanges offer generous guarantees and swift assistance when problems arise. You also want a service provider that can handle high volumes without hiccups or downtime. That means choosing a robust, secure system that seamlessly integrates with your existing systems.
A dependable provider also offers excellent customer support, making it easy for your customers to get technical guidance.
Convenience
Many retailers encourage employees to promote gift cards as a way to attract customers at peak times. Employees who sell the most cards are rewarded with extra cash, better shifts and other perks, according to AP. In some cases, third-party sellers also make a profit by peddling gift cards.
A good gift card supplier should have the ability to verify cards before they’re sold, and deliver digital or physical cards to buyers in a timely manner. It should also offer flexible options to personalize and customize gift cards, and allow customers to pay for them online.
Another feature to look for in a gift card supplier is a POS system that allows you to set up promotions and track sales data. For example, you can use Enjovia’s POS to offer ‘add-on’ products and services like chocolate-dipped strawberries or champagne for a hotel stay to boost voucher sales. Moreover, the platform prioritizes security and enables fast user log-ins and QR code scanning for redemption.
Customization
Gift card resellers should offer customization options to encourage buyers to purchase and redeem them. This may include allowing them to add personal messages, photos, and designs to the cards. Adding these options can also increase the number of transactions and reduce the time it takes for customers to complete them.
Moreover, a gift card can be delivered digitally or physically. For digital cards, the delivery process can be as simple as sending a text message or an email. Physical cards, on the other hand, require a higher level of effort and may incur transport costs that can be passed on to buyers.
The UI should clearly indicate the difference between these two options to avoid confusion and stress among customers. For example, Victoria’s Secret allows users to choose whether to send a gift card by mail or email. This feature helps them keep the UX of their voucher checkout consistent with customer expectations. In addition, the company has a separate option to let users change the card code while still in the basket view.
Security
Gift cards are a prime target for fraudsters because they’re almost as good as cash. Criminals use them to steal payment card numbers and personal information, or launder money from other kinds of crimes. And they’re easy to sell on the dark web for big bucks, especially during the holidays.
Implementing strong security measures can help minimize gift card fraud and chargebacks. This can include multifactor authentication for digital gift cards and tamper-evident packaging for physical cards. In addition, implementing user profiling and monitoring all activity can help spot red flags.
Integrating with reliable payment gateways that prioritize security is also essential. Using advanced fraud detection algorithms, these gateways can identify suspicious gift card transactions and provide additional layers of protection. This can significantly reduce gift card fraud and other types of scams while providing a seamless, secure transaction for customers. Lastly, establishing a streamlined dispute resolution process can help prevent gift card chargebacks that may arise from unresolved disputes.